EdTech Lead Generation Campaign

About us

We run an online learning platform for IB, MYP and GCSE students, with our core student base in the UAE. We're building our social presence from the ground up and want someone who can own it end-to-end. What we need Three things, in order of priority: 1- Meta ads (Facebook + Instagram, UAE) — Set up and run campaigns targeting parents and students in Dubai, Abu Dhabi and Sharjah. You own audience setup, creative testing, retargeting and budget pacing. We care about cost per lead, not impressions. 2- Content creation — Short-form video, carousels and static posts. Educational content that's actually useful to an IB student (exam tips, past-paper walkthroughs, subject explainers) plus parent-facing content on results and tutoring outcomes. You should be comfortable producing assets yourself, not just briefing. 3-Organic presence — Build a posting cadence on Instagram and Facebook, grow followers who are actually in our market, and handle comments/DMs so warm leads don't go cold.