Lead-Focused Digital Marketing

I run LoanSathi.in, a consumer–facing loan advisory platform, and I’m ready to scale our reach with one clear objective: a steady, measurable flow of qualified leads. I’m looking for a marketer who can take full ownership of our digital presence—designing campaigns, optimising creatives, tracking performance and refining the funnel until cost-per-lead is consistently attractive. Your day-to-day could include shaping a paid media plan, building conversion-ready landing pages, tweaking ad copies or nurturing leads through remarketing and drip email sequences; the exact mix is flexible as long as it serves the lead-generation goal. I value data-driven decisions, transparent reporting and quick iteration, so please be comfortable with analytics tools, popular ad managers and basic marketing automation. To help me choose, share a concise outline of how you’d approach the first 30 days, any benchmarks you usually track and recent results that show you can deliver leads rather than just impressions or clicks.