Website Overhaul & SEO Optimization

My firm’s website needs a comprehensive refresh that tackles design, content, and search performance in one coordinated project. What I need handled: • On-page SEO – rewriting or expanding page copy where necessary, refining keyword focus, tightening headings, and completing missing meta titles, descriptions, and alt text. • Technical SEO – improving load time, ensuring full mobile-friendliness, cleaning up any crawl errors, and validating structured data once changes go live. • Off-page SEO – developing a modest, quality-first backlink strategy and strengthening social signals that point to the revamped site. Site updates go beyond SEO. I also want design and layout tweaks that modernise the look while keeping our branding intact, correction of any typos that have crept in, and creation of fresh pages or sections where gaps exist. Some of the current copy will stay, but it must be optimised; other parts will be written from scratch to support new service lines. Acceptance criteria: 1. Core Web Vitals pass on both desktop and mobile. 2. All major pages include unique, targeted meta tags and headings. 3. No critical errors appear in Search Console after re-indexing. 4. New and updated content is grammatically clean and aligned with our tone of voice. 5. Visual layout renders consistently across modern browsers and common screen sizes. Please outline your workflow for combining design edits with SEO implementation and give a realistic timeframe for the full rollout, including any phased milestones for content, technical fixes, and off-page outreach.