Shopify Redesign & Migration For Jewelry Store

Shopify Expert Needed Multi-Store Redesign & Migration of Two Live Jewelry Stores (Turkey & International) About the Project We run a heritage jewelry brand on Shopify with two independent, separately hosted, live stores, one for Turkey and one for the international market, plus in-person retail (POS) sales across both markets. The two stores are not connected through Shopify Markets, they are two fully separate Shopify instances that currently carry the same theme framework and largely mirrored content, just localized (Turkish vs. English). This is a redesign and migration of two operating stores, not a new build. Everything currently live, products, content, reviews, rankings, needs to carry over into the new version. Before full redesign work begins, we need an expert to close the gaps in the current setup (POS reconciliation, tracking, app stack, and how the two catalogs relate to each other), then execute the redesign of both stores together on one shared timeline. We're looking for a true partner on this project, someone who can advise on structure, content, and user experience, not just execute instructions literally. A genuine sense of taste and judgment for fashion and jewelry brands matters as much as technical skill here. Project Approach • Both stores are rebuilt on one shared, premium template, not two separate designs. The same theme is configured and localized across Turkey and international. • The template itself is designed collaboratively with us. We're looking for a real design partner who proposes and iterates with us, not someone who waits for a finished spec. • World-class UX is the bar. Every part of the storefront, homepage, navigation, and product experience needs to feel like a premium fashion/jewelry brand, not a generic Shopify theme. • All new site copy will be written and provided by us. Your role is to implement it cleanly across both languages and make sure every page is fully SEO optimized, meta titles and descriptions, header structure, alt text, structured data, internal linking, and URL/redirect strategy, not to write the copy itself. • Full product migration for both catalogs is a core deliverable, not an afterthought. Every existing product, and its reviews, needs to carry over cleanly using the cross-store mapping built in the audit phase. • Existing SEO equity and rankings must be preserved through proper redirects and technical SEO hygiene as part of the migration, this is a hard requirement, not a nice to have. What's Already Known About the Current Setup • Two independent Shopify stores (Turkey and International), same Online Store 2.0 theme framework version, not Shopify Markets • Turkey: roughly 439 products / 840 variants. International: roughly 409 products / 803 variants • The two catalogs are not linked by handle or SKU today, only 4 handles match exactly between the two stores, so a mapping between equivalent products has to be built before any migration happens • Inventory locations: 2 on the Turkish store, 3 on the international store including a Portugal-based warehouse • Roughly half of Turkey's revenue currently comes through POS, not online, so POS reconciliation is core to this work, not a footnote • Apps currently installed: 31 on the Turkish store, 24 on the international store, 18 shared between them, with known overlap (two competing bundle apps on international, two overlapping email/popup tools on both) that needs auditing and consolidating rather than adding to • Known gaps to close: no GDPR consent management on the international store, no server-side tracking (GTM, Meta Pixel, Conversions API) on the international store, a Poor Largest Contentful Paint score on the Turkish store's current theme Scope, Three Phases Phase 1: Audit & Diagnosis • Document configuration parity between the two independent stores: domains, currencies, languages, taxes, and where the two setups diverge or overlap • Audit the POS integration across all inventory locations on both stores and how in-store sales reconcile with online order data • Review the tracking setup on both stores: GA4, Meta Pixel and Conversions API, deduplication, attribution window consistency, and how POS revenue is or isn't reflected in ad platform reporting. International currently has no serverside tracking at all, this needs to be built, not just audited • Audit the app stack on both stores and flag what should be consolidated or removed before rebuild • Build a product mapping between the two catalogs, since no reliable shared identifier currently links equivalent products across the two stores • Close the GDPR consent gap on the international store ahead of European ad traffic • Deliver a written report of findings, gaps, and a recommended path forward before full redesign work begins Phase 2: Full Site Redesign & Migration (both stores, one build) One premium template, designed together with us, then configured, branded, and deployed across both stores, this is not two independent projects. Both stores move through every stage on the same timeline, since stock, shipping, and fulfillment are shared between them, and both publish together once approved. • Foundation & Theme Setup: collaborative template design process with us, store configuration, theme build, full brand identity application (colors, typography, buttons, spacing, styling), global layout, header and footer, applied consistently across both stores • Storefront & Homepage: hero/banner, featured collections, product showcases, brand story, video section, Instagram feed, trust elements, newsletter signup, mega menu, responsive mobile navigation, built to a world-class UX standard, genuinely modern and dynamic, not a reskin of the current structure • Catalogue & Product Setup: a hero set of roughly 25 to 30 products, covering every category and material combination (rings, necklaces, earrings, bracelets, sets, in both gold and silver), fully rebuilt with new photography treatment. The remaining catalog (rough