Cleaning Leads Google Ads Campaign

I need a results-driven Google Ads campaign that consistently brings in qualified leads for my commercial cleaning company, with every ad speaking directly to public institutions such as schools and hospitals. The goal is simple: a steady flow of enquiry forms and phone calls from facility managers who need reliable janitorial and deep-clean services. To make this work, the campaign must be structured around high-intent keywords for institutional cleaning, persuasive ad copy that addresses compliance and health standards, and tightly-themed ad groups pointing to conversion-focused landing pages. Accurate conversion tracking in Google Ads and Google Analytics is essential so we can measure cost-per-lead and optimise in real time. Deliverables • Keyword research and negative list tailored to school and hospital cleaning searches • Up to three ad group structures with responsive search ads and sitelinks written for lead generation • Conversion tracking setup (forms, calls) with GA4 and Tag Manager • Brief landing-page recommendations to raise Quality Score and conversion rate • A short optimisation roadmap summarising bid strategy, extensions, and next steps Acceptance criteria Leads must begin appearing within the first two weeks, with cost-per-lead metrics clearly visible in the shared dashboard.