Travel PPC Lead Generation Campaign

I need a seasoned Google Ads strategist with travel-sector experience to set up and run a Search-Network-only campaign aimed at generating qualified leads across the nation. Everything revolves around conversions— brochure downloads, enquiry forms and phone calls—so the account must be structured for measurable results rather than sheer traffic. I have tracking pixels and landing pages ready; you bring the expertise to: • Build a keyword and negative list focused on high-intent, itinerary-specific searches • Craft persuasive, policy-compliant ad copy with the right extensions • Configure audiences and conversion actions inside Google Ads • Launch iterative A/B tests and steadily cut cost per lead through data-driven optimisation • Provide clear weekly reports on spend, leads and CPL We will keep it strictly on the Search Network at a national level for now; expansion to Display or YouTube can be discussed once the numbers prove out. Deliverables are the live campaign, shared access, and exportable spreadsheets (ad groups, keywords, negatives, test results). The engagement is complete once the ads have run two weeks, are pacing to the agreed daily spend, and are producing leads at or below our target CPL.