Multichannel Lead Generation Campaign

I’m kicking off a fresh lead-generation push that targets both B2B and B2C audiences. The plan is to grow a qualified list by running coordinated email marketing, social-media campaigns, and SEO activities, then capture two key data points from every prospect: reliable contact details and actionable customer preferences. Here’s how I see the work unfolding: • Audit & strategy – map out audience segments, funnels, and messaging sequences that align across email, the main social platforms, and on-page/off-page SEO. • Campaign build – set up the email workflows (ESP of your choice), create compelling social posts/ads, and optimize landing pages with the right keywords to pull organic traffic. • Lead capture – integrate forms or APIs so each touchpoint feeds a central sheet/CRM containing the required fields. • Measurement & optimisation – track open rates, CTR, CPL, and keyword performance, then refine content, timing, and bids for better conversion. • Reporting – deliver weekly dashboards plus a final file of all leads gathered, clearly tagged with their source and recorded preferences. If you’re comfortable switching hats between Mailchimp/HubSpot, Facebook & LinkedIn Ads Manager, and Google Search Console, we’ll be on the same wavelength. Send a brief outline of the approach, the tools you prefer, and a ballpark timeline, and we can get started right away.