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LEXI PRIVATE LIMITED FREELANCE OPPORTUNITY – JOB DESCRIPTION FREELANCE AMAZON INDIA PPC & E-COMMERCE GROWTH SPECIALIST About the Project • Lexi Private Limited is looking for an experienced and results-oriented Freelance Amazon E-commerce Specialist to help manage and grow our business on Amazon India. • The selected freelancer will work closely with our internal team to analyse current performance, identify growth opportunities and implement strategies to improve sales, visibility and advertising performance. • Based on performance and business requirements, the scope may expand to Amazon International, Noon and other relevant marketplaces. Scope of Work • Manage and optimise our Amazon India presence, including Seller Central and product listings. • Manage and optimise Amazon PPC campaigns to improve sales and advertising efficiency. • Conduct keyword, competitor and performance analysis and implement growth strategies. • Provide clear recommendations and actionable plans to improve overall marketplace performance. Required Skills & Experience • Proven hands-on experience managing and growing brands on Amazon India. • Strong knowledge of Amazon Seller Central, listing optimisation, Amazon SEO and Amazon PPC. • Strong understanding of ACOS, TACOS, ROAS, CPC, conversion rate and marketplace analytics. • Ability to independently analyse performance, identify problems and implement practical growth strategies. Preferred Experience • Experience with Amazon Global Selling or international Amazon marketplaces. • Experience with Noon or other Middle East marketplaces. • Experience using Helium 10, Jungle Scout or similar marketplace tools. • Experience working with consumer products, FMCG, stationery or D2C brands. Key Deliverables • Improvement in marketplace sales and organic growth. • Improvement in PPC performance and advertising efficiency. • Improvement in product visibility, keyword ranking and conversion. • Regular performance reports, recommendations and actionable growth plans. Important: Please Read Before Applying We are looking for a hands-on Amazon growth specialist, not someone who only uploads product listings or creates basic PPC campaigns. Please apply only if you have practical experience analysing Amazon accounts and implementing strategies that have resulted in measurable improvements. When Applying, Please Share 1. Your experience managing Amazon India accounts. 2. 2–3 examples of brands or Amazon projects you have worked on, including your exact role and responsibilities. Confidential information is not required. 3. Specific measurable results you have achieved, such as sales growth, TACOS/ACOS improvement, organic ranking or conversion improvement. 4. Your approach for analysing and improving a new Amazon account, along with your availability and preferred working arrangement. Project Opportunity This will initially be a freelance engagement focused on Amazon India. For the right freelancer, there is potential for a longer-term engagement and expansion into Amazon International, Noon and other marketplaces. We are looking for a long-term partner who can help us systematically build and grow our e-commerce marketplace business