Publiée le 12 août 2026 · Nous avons confirmé le 23 août 2026 qu'elle est toujours active
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3033 - Business Director, MM&D (Search & Social) - GCS Role Summary and Impact
Following our successful appointment to handle Skechers’ EU Performance channels,
consolidating
their mid- and lower-funnel conversion activity. We are currently building out a dedicated central activation team based out of London. This transition marks an exciting phase as we centralise operations and optimise their performance strategy across Europe. Joining us at the beginning of this new chapter offers a unique opportunity to help shape the account's structure,
establish
new ways of working, and influence how we drive digital growth for a major global brand. It is an ideal role for someone who thrives in a fast-paced, performance-driven environment and wants to play a key part in
establishing
a high-performing agency team from day one.
The Performance team ensures effective translation of strategy to activation – delivering tangible revenue outcomes to Skechers. Every team member is a strategic partner to the client – clarifying,
questioning
and challenging client briefs to ensure all requests are aligned to deliver towards the broader business goals.
Strategic Synthesis:
Manage all digital aspects of the business through direct line management of Digital
implementation
across
Paid
Social &
Paid
Search
workstreams.
Manage and become the escalation point for
the team
to ensure a smooth
activation of campaigns,
reporting
and overall channel
strategy.
Become the trusted advisor for all digital activities, ensuring full knowledge of on all aspects of campaign activation for questions from key clients.
Lead client communications on a weekly,
monthly
and quarterly basis.
Help teams develop integrated experience strategies across biddable & digital touchpoints,
identify
strategic opportunities for proprietary solutions growth in service of solving client business problems.
Police the delivery of all tools and technology within WPP Open (our tech and tools operating system).
Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.
Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns.
Plans against client outcomes – quantifying
objectives
and the
likely impact
of comms on them across all biddable practice areas, in collaboration with practice leads.
Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
Train your team on advanced digital tactics.
Start to translate strategic approach into planning practices for specific client briefs.
Oversee campaign management, ensuring quality control and output is of the highest standard.
Collaboration & Leadership:
Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals.
Own deep knowledge of all WPP Open deliverables and campaign KPIs’ that have been committed to
the client
and share it across biddable and digital teams when/if needed.
Ensure knowledge sharing and communication flow
remains
informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels.
Monitors and ensures adherence to client and WPP Open excellence standards across practices. Proactively develops actions plans and blueprints to address any gaps and non-compliance to standards.
Build and
maintain
client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.
Data-Driven Insights:
Utilize advanced data analytics to understand media performance
deeply, and
guide optimization strategies ensuring
maximum
ROI.
Provides
expert insights on the application of data science and how to effectively use client and biddable data.
Skills and Experience Can confidently answer client questions and liaise with internal teams on best solutions to use.
Strong knowledge of all digital channels,
technology
and data and how this combines to support activation.
Uses critical questioning and
maintains
a broad perspective when analysing information to gain a deeper understanding of the problem and its impact on activation of media.
Leads the delivery of relevant and
accurate
information to drive maximum impact.
Consistently delivers communications to influence and educate all levels of seniority, appropriately judging the demands of the situation.
Ability to thrive in a fast-paced, dynamic environment whilst
maintaining
a partnership focus throughout
BONUS POINTS
Applies big picture thinking in work and proactively
leverages
an understanding of the organization and key industry trends.
Understand the different elements of responses.
Applies knowledge of client, audience, channel,&n
Créez un compte gratuit pour voir l'offre complète et postuler.
