Published on Aug 30, 2026 · We confirmed on Aug 30, 2026 that it's still live
SharkNinja
is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively
impact
people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven
track record
of bringing disruptive innovation to market and developing one consumer product after another has allowed
SharkNinja
to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than
4,100
associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. SEO Manager, Expansion Markets
London (Battersea Power Station) / hybrid - 3 days from our EMEA Commercial Head Office The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure
SharkNinja
shows up wherever customers are looking.
This is
a hands-on, delivery-focused role is responsible for improving organic visibility and revenue.
The SEO
Manager works closely with content, merchandising, UX, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.
Key Responsibilities
Traditional SEO
Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances
Optimise
on-page elements, including
copy, meta content,
headers
and internal linking structure
Own the organic blog and informational content roadmap to build topical authority
Identify
content gaps through competitor analysis and search demand data
Brief and work alongside copywriters and
compliance
teams to ensure content meets search intent
and is legally sound
Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to
maximise
discoverability and impact
Work alongside the Performance Marketing team to support the Paid Media leads in
maximising
cross-channel budget efficiencies
Stay up to date with search engine algorithm changes and adapt strategies accordingly to
maintain
or improve rankings
Advocate SEO best practices and the benefits of SEO to the wider team
Merchandising SEO
Conduct out in-depth,
localised
keyword research to
identify
opportunities for existing categories,
products
and NPDs Optimize core
category and product pages
to
increase
organic visibility
and revenue
Identify
and address
cannibalization
across pages and products
Work with
product teams and
merchandisers to align on category structure and naming conventions
Report on weekly and monthly performance against forecast and KPI’s
Take a data-driven approach and continuously look for ways to
optimize SEO performance, and where relevant, automate
AI Search & Future Readiness
Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
Identify
and
optimize for question-based search patterns across all page types
Monitor AI Overview appearances in Google Search Console and third-party tools
Track where brand and product names appear (or
don't
appear) in AI-generated responses across Google, ChatGPT, Claude, Perplexity, and similar tools, flagging gaps and opportunities
Stay current with emerging Generative Engine
Optimisation
(GEO) best practices and contribute to an internal testing framework
Develop guardrails to ensure any AI informed content meets Google’s guidelines
Skills & Experience
Essential
At least one additional language, multiple preferred (Spanish, Dutch, or Italian desirable) 4 years of hands-on content SEO experience in an ecommerce environment
In-depth knowledge and experience of content SEO best practice
Confident use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and PowerBI
Solid understanding of
on-page
optimisation
and keyword research
Experience developing a blog content calendar, conducting article keyword research, and developing content briefs Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas
Strong written communication skills - able to brief and edit content clearly
Desirable
Exposure to GEO principles and AI visibility monitoring tools
Experience working across large product catalogues or multi-category sites
Strong understanding of Salesforce Commerce Cloud or enterprise ecommerce platforms
Experience managing agency/vendor relationships
Awareness of how LLMs surface and cite content
-
and curiosity to experiment in this space
#LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only
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