Published on Aug 16, 2026 · We confirmed on Aug 17, 2026 that it's still live
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,
with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. About Cult Beauty
Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months. Why be a Senior Affiliates & Partnerships Manager at THG Beauty?
We're looking for a Senior Affiliates & Partnerships Manager to take ownership of Cult Beauty's affiliate channel and lead its next phase of growth. This is a hands-on role; you'll set the strategy and own the numbers. You will also be in the detail, planning activations, negotiating placements, managing budgets in real time, and reporting on performance. It suits someone who is equally comfortable building a forecast model as they are briefing a publisher or optimising a live campaign. You'll own the channel's budget end-to-end, from annual and quarterly planning and forecasting through to in-month tracking, reforecasting and reconciliation against actuals, while also executing the campaigns and activations that bring the strategy to life. You'll use data, including media mix modelling (MMM) and other cross-channel measurement, to understand the channel's true incremental contribution and its role in the wider marketing mix, and you'll look for opportunities for the channel to support broader brand awareness goals, not just direct performance. As Senior Affiliates & Partnerships Manager
you’ll:
Channel strategy & scale Own the affiliate and partnerships strategy for Cult Beauty, identifying and prioritising the highest-value opportunities to scale reach, revenue and new customer acquisition. Build the channel out from its current base, expanding the partner mix across content, cashback, loyalty, influencer-affiliate and technology partners, while protecting margin and brand value. Identify and develop opportunities for the channel to support wider brand awareness objectives, working with brand and content teams to use partnerships (e.g. content, video and influencer-affiliate placements) to build reach and consideration alongside direct performance. Keep the channel's commercial model, commission structure and partner tiering under continuous review, benchmarking against market practice. Budget planning, forecasting & management Lead annual and quarterly budget planning and revenue/commission forecasting for the channel, working closely with finance and the wider marketing leadership team. Own in-month budget management and pacing, tracking spend and commission against forecast, reforecasting as needed, and flagging variances before they become a problem. Build and maintain robust forecasting models that link activity, seasonality and commercial terms to expected return, and use these to make the case for investment. Apply media mix modelling (MMM) outputs and other cross-channel measurement to inform budget allocation, understand the channel's incremental contribution, and stress-test planning assumptions against the wider marketing mix. Reconcile monthly performance against budget and finance records, ensuring accurate, timely reporting on channel P&L. Activation execution & campaign management Plan and execute the affiliate activation calendar, from always-on placements through to peak trading moments (e.g. Black Friday, Cyber Monday, key beauty launches) and brand awareness activity. Brief, negotiate and manage relationships with affiliate networks, publishers, content creators and technology partners to secure high-quality, cost-effective placements. Own day-to-day channel operations: commission structuring, tracking and validation, compliance, and troubleshooting technical or performance issues. Use AI-driven tools and optimization, for example automated bid/commission optimisation, AI-assisted content, creative or audience targeting to improve campaign efficiency and free up time for strategic activity. Data, insight & reporting Use data to drive decisions across the channel, analysing performance by partner, placement and campaign to identify what's working and reallocate budget accordingly. Own regular and ad hoc reporting for senior stakeholders, translating channel performance into clear commercial insight and recommendations. Partner with wider analytics/BI teams to improve attribution, measurement and incrementa
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