Digital Marketer for SERAINE Beauty Brand

I am building SERAINE Beauty, a premium nail and beauty brand, and I am looking for a reliable long-term freelancer to help manage and grow the brand online. I need someone who can handle a combination of digital marketing, social media management, content planning, and Shopify website management.

Responsibilities

will include: Manage Instagram, Facebook and other relevant social media channels Create monthly social media/content calendars Plan posts, Reels, Stories and promotional campaigns Write captions and marketing copy that match a premium beauty brand Help grow followers, engagement and brand awareness organically Coordinate influencer/UGC marketing and collaborations Assist with Meta/Facebook/Instagram advertising when required Manage and update our Shopify website Upload products, collections, images, descriptions and pricing Improve website layout, merchandising and customer experience Create/update homepage banners, promotions and collection pages Basic SEO and website optimization Help plan product launches, offers and marketing campaigns Track website/social media performance and suggest improvements Preferred experience: Beauty, cosmetics, nail, fashion or lifestyle brands Shopify Instagram/Reels/TikTok-style content strategy Meta Ads Canva or similar design tools Influencer/UGC marketing E-commerce marketing SERAINE is currently an early-stage brand, so I am looking for someone who can grow with the company and potentially work with us long-term. Please send examples of beauty/e-commerce brands you have worked with, social media accounts you have managed, Shopify stores you have worked on, and explain what you would do in the first 30 days to help launch and grow a new beauty brand. Please do not send a generic proposal.