Veröffentlicht am 26. Aug. 2026 · Wir haben am 30. Aug. 2026 bestätigt, dass er noch aktiv ist
US$ 10 – US$ 30 pro Projekt
Google Ads & Meta Ads Specialist – UAE Lead Generation IMPORTANT: We are looking for a professional performance marketer who can take ownership of the advertising campaigns and deliver measurable results. Our priority is qualified leads and return on advertising spend, not simply impressions, clicks, followers, or traffic. Freelancers with proven results, strong analytical capabilities, and direct hands-on experience managing Google Ads and Meta Ads campaigns will be given priority. Please do not submit a generic proposal. Applications without relevant case studies or measurable previous results may not be considered. ------------------------------------- Project Overview: We are looking for a highly experienced, hands-on Paid Advertising Specialist with proven expertise in Google Ads (Google PPC/Search) and Meta Ads (Facebook & Instagram) to generate high-quality, qualified leads for our business in the UAE. This project is specifically focused on paid advertising and measurable lead generation. We are not looking for a general social media manager, content creator, or someone whose primary experience is organic social media management. The successful freelancer must have a strong track record of creating, managing, analyzing, optimizing, and scaling Google Ads and Meta Ads campaigns, with a clear focus on generating qualified business inquiries and improving conversion performance. About Our Business We are a UAE-based agency providing a range of professional business services, including: Digital Marketing Website Development Graphic Design Events Management Corporate Gifts – Ready-Made & Customized Other Corporate and Business Solutions Our objective is to reach UAE-based businesses and decision-makers who are actively looking for these services and convert that demand into qualified inquiries and leads. Scope of Work 1. Google Ads – Search / PPC The freelancer will be responsible for developing and managing high-intent Google Search campaigns targeting businesses in the UAE.
include: Complete Google Ads campaign setup and configuration. Keyword research focused on high-intent commercial keywords. Identification of relevant long-tail and location-specific keywords. Competitor and market research. Development of effective ad groups and campaign structures. Writing and testing high-converting Google Search ad copy. Location targeting across relevant UAE markets. Negative keyword research and ongoing optimization. Bid and budget management. Search-term analysis. Conversion-focused campaign optimization. Continuous testing and improvement. Identification and elimination of wasted advertising spend. Scaling campaigns and keywords that demonstrate strong performance. Example search intent may include: Web development agency Dubai Web development agency Abu Dhabi Digital marketing agency UAE Corporate gifts supplier Dubai Customized corporate gifts UAE Event management company UAE Graphic design agency Dubai The freelancer should not simply target keywords and generate traffic. The objective is to generate qualified business leads and inquiries. 2. Meta Ads – Facebook & Instagram The freelancer will also be responsible for creating and managing Meta advertising campaigns across Facebook and Instagram.
include: Meta Business Manager / Ads Manager setup and optimization. Campaign strategy and audience research. Lead-generation campaigns. Website conversion campaigns. Retargeting campaigns. Custom and lookalike audience strategies where appropriate. Creative and ad-copy testing. Audience segmentation. Budget allocation and optimization. Continuous campaign monitoring. A/B testing. Identifying high-performing audiences and creatives. Scaling successful campaigns while maintaining acceptable CPL. Reducing wasted advertising spend. The freelancer should be capable of advising us on which services should be promoted through Meta and which should be promoted primarily through Google Search, based on user intent and expected conversion performance. 3. Conversion Tracking & Analytics Accurate tracking is mandatory for this project. The freelancer must be able to properly configure and/or audit: Google Ads Conversion Tracking Meta Pixel Meta Events Google Analytics 4 (GA4) Google Tag Manager (GTM), where required Website form-submission tracking WhatsApp click tracking Phone-call tracking, where applicable Landing-page conversion tracking We need to be able to determine: Ad Spend → Clicks → Leads → Qualified Leads → Cost per Lead → Campaign Performance Simply reporting clicks, impressions, reach, or traffic will not be considered sufficient. 4. Campaign Analysis & Optimization We are looking for someone who can analyze campaign data and make informed decisions, rather than simply launch advertisements. The freelancer will be expected to regularly evaluate: Cost per Lead (CPL) Conversion Rate Cost per Conversion CPC CTR CPM Search Impression Share Quality of traffic Lead quality Campaign profitability Audience performance Keyword performance Creative performance Based on the data, the freelancer should clearly recommend: Which campaigns should be increased Which campaigns should be reduced Which campaigns should be stopped Which keywords should be added Which keywords should be excluded Which audiences should be expanded Which creatives should be replaced Where the budget should be allocated What should be tested next 5. Reporting The freelancer must provide clear and detailed performance reports, not simply screenshots from Google Ads or Meta Ads Manager. Reports should include: Total advertising spend Leads generated Cost per lead Conversion rate Best-performing campaigns Best-performing keywords Best-performing audiences Best-performing advertisements Underperforming campaigns Issues identified Optimization actions taken Recommendations Proposed strategy for the next period We expect the freelancer to be able to explain the results and provide actionable recommendati
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