Sales-Driven F&B Social Strategy

My food & beverage brand is ready to turn its social channels into a consistent sales engine. I need a seasoned social media professional who can plan, create and execute a results-oriented digital strategy that converts hungry scrollers into paying customers. Scope of work You will manage Instagram and Facebook end-to-end: research the audience, map out the buyer journey, and align every post, reel and ad with clear purchase triggers. High-quality visuals are essential in our niche, so we will lean heavily on photos, engaging videos, plus stories and reels that showcase products, promotions and behind-the-scenes moments. Key deliverables • 30-day content and campaign calendar (updated monthly) • Original assets: photos, short-form videos, and story/reel edits optimised for each platform • Copywriting that pairs irresistible calls-to-action with brand voice • Scheduling and publishing via native tools or Meta Business Suite • Community engagement: prompt replies, comment moderation, and proactive outreach • Performance reporting with actionable insights and next-step recommendations Acceptance criteria Content must follow brand guidelines, meet agreed posting frequency, and achieve mutually defined sales KPIs (click-through rate, add-to-cart, conversion). Monthly reports should highlight wins, lessons learned and clear optimisation steps. If you can blend creative storytelling with data-driven decision making and have a portfolio of campaigns that boosted sales on Instagram and Facebook, you’re exactly who I need.