Social Media Strategy & Campaign Project

I'm looking for a creative freelancer (social media strategist / content designer / graphic designer) to work on a multi-part social media project spanning campaign development, content strategy, brand feed redesign, live event coverage planning, and content writing/SEO. This is a scoped project using either invented or existing brands as the working subject — the goal is strong strategic and creative execution across each deliverable below, presented as a polished, professional package. Final deliverables should be presented as a clean, well-designed set of documents (Canva or PDF/PPT export — your choice of tool), delivered as a high-res PDF plus editable source file. Component 1: Social Media Campaign Development Develop a full campaign for either an invented brand or an existing one. Strategy content: Campaign title Brand (invent one OR choose an existing brand) Campaign objective Target audience Creative concept Moodboard Content pillars Execution (all content should include captions): Instagram grid design — 6 posts 3 Reel concepts (cover/thumbnail design + concept outline) 4 Instagram Stories designs Closing summary: overall aim of the campaign and why it works Component 2: Content Redesign (Before & After) Choose a brand's existing Instagram feed and redesign it. Audit section: Current feed reference (6 posts) Observation → Recommendation table format, e.g.: Make a table Also assess: audience fit and tone of voice Redesign section: New Instagram feed design — 6 redesigned posts (include a "why this changed" note alongside each) New Reel concept Story sequence redesign (show original next to the redesigned version) Caption rewrite (before/after) Brief analytics rationale for the changes Component 3: Live Event Coverage Plan Choose a real event (e.g., Dubai Fashion Week) and build a full content coverage plan. Planning: Content plan overview Content schedule table: Time Content Before event Countdown Story Opening Reel Afternoon Behind-the-scenes Story Evening Carousel Shot list — checklist of everything to photograph/film Key objectives Deliverables (all with captions): 4 Instagram Story designs 1 Instagram Reel concept 1 Carousel post Closing reflection: why this content plan works Component 4: Writing & SEO SEO blog section: Company (real or invented) Title Target keyword + 3 supporting keywords Blog excerpt Call-to-action "Why this works" notes (targets search intent, natural keyword use, internal linking opportunities, clear CTA) A short additional section on AI/generative-engine optimization — how to help AI platforms (like ChatGPT, Claude, Gemini) recognize and recommend the company when relevant questions are asked LinkedIn article section: Title Body paragraphs Closing "Why this works" notes (matches LinkedIn tone, encourages discussion, positions brand as an industry expert) Optional addition: A "Skills Demonstrated" summary table across the whole project (e.g., strategy, copywriting, visual design, analytics thinking, SEO).