PPC Expert for B2B Software Lead Gen

PPC Specialist – Google Ads & LinkedIn Ads (B2B Software Lead Generation) About the role: We are looking for an experienced PPC specialist to manage and optimize paid advertising campaigns for a software and AI solutions company. The goal is to generate qualified B2B leads from international markets.

Responsibilities

Develop PPC strategy for AI, software development, QA automation, and SaaS solutions Create and manage Google Search campaigns Create and optimize LinkedIn advertising campaigns Perform keyword research and competitor analysis Build high-intent campaign structures Write and test ad copy Setup conversion tracking (Google Tag Manager, GA4, LinkedIn Insight Tag) Monitor CPC, CPL, conversion rates, and lead quality Provide weekly performance reports Suggest landing page and funnel improvements Requirements: 3+ years experience in Google Ads Proven B2B lead generation experience Experience targeting US/UK/UAE markets Experience with software/SaaS/IT services companies preferred Strong knowledge of: Google Search Ads LinkedIn Ads GA4 Google Tag Manager Conversion tracking Ability to show previous campaign results Deliverables: First 30 days: Complete PPC audit Campaign strategy Keyword research Campaign launch Tracking setup First optimization report