SophiaLiving

Meta Ads Media Buyer for UK Home Décor E-commerce Brand We are Sophia Living, a UK-focused home décor and home textiles e-commerce brand offering distinctive, handcrafted and made-to-order pieces, including made-to-measure curtains, wall tapestries, rugs, cushions and other home accessories. We are looking for an experienced, performance-driven Meta Ads Media Buyer to manage and optimise our paid advertising with a clear focus on sales, conversions and profitable ROAS. This is not a brand-awareness-only role. Our priority is turning qualified traffic into customers and building a scalable advertising strategy for the UK market. What we need: * Proven experience managing Meta Ads for e-commerce brands, preferably in home décor, interiors, furniture, textiles, lifestyle or similar sectors. * Strong experience targeting and selling to the UK market. * Ability to analyse our existing campaigns and identify what is working, what is wasting budget and where the conversion opportunities are. * Build and optimise campaigns focused on Purchases and profitable ROAS, not simply reach, engagement or clicks. * Develop effective prospecting, testing and retargeting strategies. * Test audiences, creatives, messaging, offers and campaign structures systematically. * Improve the full advertising funnel from ad → landing page → Add to Cart → Checkout → Purchase. * Monitor and improve key metrics including ROAS, CPA, CTR, CPC, CPM, conversion rate and cost per purchase. * Experience with Meta Pixel, Conversion API and event tracking, and ability to identify potential tracking or attribution issues. * Work confidently with Shopify e-commerce stores. * Provide clear reporting explaining results, insights, problems and the next actions — not simply screenshots of Ads Manager. * Advise us on what types of creative assets, hooks and offers should be produced based on campaign data. * Scale winning campaigns carefully while controlling acquisition costs. About the brand Sophia Living is positioned around unique, characterful pieces rather than mass-produced home décor. Our products are designed for customers who want their homes to feel individual and personal. Our main market is the United Kingdom, and our Shopify website and Meta advertising infrastructure are already live. We have existing campaign data that can be analysed rather than starting completely from zero. What we are looking for in the freelancer We want someone who is analytical and commercially focused, not someone who simply launches campaigns and waits. When applying, please include: 1. Examples of e-commerce Meta Ads accounts you have managed. 2. Your experience with the UK market. 3. Typical monthly ad spend you have managed. 4. Examples of ROAS/CPA improvements you have achieved. 5. Your approach to testing and scaling e-commerce campaigns. 6. Experience with Shopify, Meta Pixel and Conversion API. 7. What you would review first before making changes to an existing advertising account. Please include real results or case studies where possible. We are looking for someone who can potentially become a long-term advertising partner if the initial collaboration produces strong results.