نُشرت في 26 أغسطس 2026 · تحققنا في 31 أغسطس 2026 من أنها ما زالت متاحة
CA$ 120 – CA$ 121 / لكل مشروع
Date: August 10, 2026 Client: Pure Floors Project: Organic Social Media Optimization (SMO) & Content Management Target Region: Lower Mainland, British Columbia 1. Executive Summary We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia. The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook. The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools. 2. Core Objective Build a professional social media presence for Pure Floors from the ground up. Showcase high-quality flooring work and build trust within the community. Establish a network with complementary businesses (realtors, construction companies, builders, interior designers). Drive engagement and traffic, ultimately generating leads. 3. Mandatory Research Phase (Month 1) The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools. 3.1 Research Requirements Research Area Requirement Evidence Required Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends. Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance. Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity. Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots. Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots. 3.2 Research Deliverable The freelancer must deliver a single PDF document containing: Executive Summary of findings and recommended strategy. Keyword Research table with search volume, difficulty, and intent. Hashtag Research list grouped by category. Competitor Analysis with screenshots of 5-10 competitors. Audience Insights on demographics, interests, and behaviors. Content Recommendations for the first month. Appendix with all screenshots, charts, and data sources. The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data. 4. Account Setup & Optimization (Month 1) The freelancer will set up and optimize the client's social media accounts. Task Description Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information. LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details. Facebook Optimize the existing Facebook page with updated branding, description, and contact details. Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms. Verification Assist the client with Instagram page verification if required. 5. Monthly Content Management (Ongoing) Following approval of the Research Report, the freelancer will manage ongoing content creation and posting. Deliverable Quantity Description Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three). Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes. Stories 2 per month Facebook/Instagram Stories for timely updates and engagement. Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours. 6. Community Management & Engagement The freelancer must actively build a community, not just post content. Activity Description Direct Interaction Respond to comments and direct messages promptly and professionally. Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area. Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals. Targeting All engagement geographically targeted to the Lower Mainland, BC. 7. Analytics & Reporting The freelancer must provide a monthly performance report in PDF format. Metric Description Content Published List of all posts, reels, and stories published. Reach & Impressions Total reach and impressions across all platforms. Engagement Likes, comments, shares, saves, and engagement rate. Follower Growth Month-over-month follower growth for each platform. Top-Performing Content Analysis of which posts performed best and why. Recommendations Suggestions for the following month based on data. 8. Paid Advertising (Optional Add-On) The freelancer may provide paid social media advertising as an optional add-on. Service Description Platform Facebook and Instagram (Meta) Budget Client allocates separate budget for ad spend. Management Fee Discussed separately. Goal Boost page likes, followers, and engagement. The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched. 9. Results & Growth Expectations The freelancer must be transparent about what can be achieved organically. Expectation Commitment Organic Growth Specific follower counts, leads, or
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