3-6 Month FMCG Marketing Campaign

I run a young FMCG start-up in Bengaluru and I’m ready to kick off a focused 3-to-6-month marketing push. I need someone who can take ownership of the full plan—shaping the strategy, building the calendar and then executing day-to-day. The core of the job is social media marketing across Facebook, Instagram and LinkedIn, supported by fresh content in multiple formats—blog posts for our site, short videos that highlight product benefits, and eye-catching infographics to share across channels. Alongside this, you’ll set up and run email marketing flows that nurture leads and convert first-time buyers into repeat customers. I’m looking for measurable progress, not just activity. That means researching our audience, outlining a channel-wise strategy, creating and scheduling posts, running paid boosts where they make sense, and watching the data to refine everything as we go. Comfort with tools like Meta Business Suite, Mailchimp (or a similar platform) and basic analytics dashboards will be essential. Deliverables I expect: • A written launch strategy with clear goals and KPIs • A rolling monthly content calendar covering social posts, blogs, videos and emails • All creative assets produced, edited and ready to publish • Bi-weekly performance reports with recommendations for optimisation Acceptance criteria: engagement and follower growth on each platform, steady improvement in email open and click-through rates, and clear evidence that the campaign is driving traffic and sales to our online and offline channels. If you’re organised, creative and data-driven, let’s talk and get this campaign moving.