Marketing Strategy and Funnel Development for B2C and B2B Campaigns

We are seeking an experienced agency or individual to deliver a comprehensive marketing strategy over an 18-month period. The project involves designing and building automated funnels for both B2C and B2B audiences, focusing on key markets such as Dubai/UAE, the United States (New York, Seattle, Austin, Dallas), Nigeria, South Africa, Egypt, Kenya, Morocco, and Eastern Europe. Key Deliverables: - Proposal covering strategy, funnel architecture, platform/tool recommendations, and phased rollout plan. - Media plan and budget for the Facebook B2C funnel by market. - Content production plan for webinars, email sequences, and organic social content with clear responsibilities outlined. - Reporting cadence and dashboard with monthly reporting as a minimum standard. - Statement of relevant experience in financial services, immigration, or other regulated industries with long consideration cycles, as well as B2B partner/channel marketing. The strategy should address: 1. Automated B2C webinar funnel to convert prospects into consultations. 2. Automated B2B referral partner funnel to onboard and activate partners. 3. Multiple touchpoints across the customer digital journey to accommodate long consideration cycles. Additional Requirement: - Proven experience in LinkedIn, Facebook, and email marketing is expected.