Instagram Engagement Strategy & Management - 02/09/2026 01:08 EDT

My primary objective is to lift engagement on our Instagram& other Social Media accounts while keeping every post consistent with the brand guidelines already in place. To get there, I need a full-cycle approach that stretches from high-level strategy to hands-on publishing and continual optimisation. Looking for someone in the Gurgaon/ Delhi NCR area Scope of work • Develop an Instagram-first brand positioning and GTM roadmap that aligns with our wider marketing plan. • Build monthly campaign calendars and clear content pillars so the feed tells one cohesive story week after week. • Produce, design, edit, and schedule the following engagement-driving formats: – Images – Videos (including Reels) – Stories • Write on-brand captions and hashtags, then publish at the best-performing times using tools such as Later, Hootsuite, or native Meta Business Suite. • Track performance in Instagram Insights, Google Analytics, and complementary SEO platforms, folding the data into quick experiments that keep engagement climbing. • Coordinate on-page and off-page SEO tactics so any traffic gained from the profile translates into stronger search visibility for the website. Key deliverables 1. Monthly strategy & campaign plan (PDF or Slide deck) 2. Content assets and copy packaged for approval before go-live 3. Weekly analytics snapshot with actionable next steps 4. End-of-month report highlighting engagement growth, audience insights, and optimisation recommendations Acceptance criteria • All creative adheres to the existing style guide. • Campaign calendar approved at least five days before the month starts. • Engagement metrics (likes, comments, saves, shares) are clearly benchmarked and reported each week. If this end-to-end management flow matches your expertise, let’s discuss timelines and the best way to integrate your process with our in-house team.