LinkedIn B2B Lead Generation Campaign

My goal is straightforward: generate a steady stream of qualified B2B leads through LinkedIn Lead Gen Ads aimed at decision-makers in the Technology, Healthcare, and Finance sectors. I already have a clear value proposition; what I need now is a specialist who can translate it into high-performing campaigns that fill my sales pipeline. Scope of work • Strategy: refine audience segments, craft compelling ad copy and creatives, and map the user journey from ad click to CRM hand-off. • Build & launch: set up Lead Gen Forms, conversion tracking (Insight Tag, Google Tag Manager, or a comparable tool), and any needed retargeting loops. • Optimisation: run A/B tests on headlines, imagery, and calls-to-action; adjust bids and budgets to keep cost per lead competitive. • Reporting: deliver weekly dashboards that detail impressions, clicks, form-fills, and CPL, along with actionable insights for continuous improvement. Acceptance criteria A lead counts only when it contains, at minimum, a business email, company name, job title, and LinkedIn profile URL, and is delivered to my CRM or a shared spreadsheet within 24 hours of capture. If you’re fluent with Campaign Manager, Insight Tag, and popular marketing automation platforms—and you have a track record of lowering CPL while scaling lead volume—this engagement should be a great fit.